Love Love (Take That song)

"Love Love"
Single by Take That
from the album Progressed
Released 11 May 2011
Format Digital download
Genre Pop rock, electropop
Length 3:42
Label Polydor
Writer(s) Take That
Producer Stuart Price
Take That singles chronology
"Happy Now"
(2011)
"Love Love"
(2011)
"When We Were Young"
(2011)

"Love Love" is a single by British pop group Take That from the band's first EP, Progressed. It serves as the official single of the movie X-Men: First Class. The song features Gary Barlow and Mark Owen on lead vocals. It was released in the United Kingdom as a digital download on 11 May 2011.[1]

Contents

Background

On 29 April 2011 it was announced that Take That had recorded the official single for the upcoming blockbuster, X-Men: First Class.[2] It was revealed that Gary Barlow had held a meeting with film director Matthew Vaughn, where Barlow played him a selection of songs with Vaughn handpicking "Love Love" as the song that would best suit the film.[3] This is the second time Take That have recorded a song for a film directed by Matthew Vaughn, the first being "Rule the World", which was written for the film Stardust.

Critical reception

Robert Copsey of Digital Spy gave the single 4 out of 5 stars, praising it and stating, "'You bring me right back down to the Earth from the promised land' are the lyrics in the opening bars over mud-squelching synths, while the fat 'n' chunky chorus where they command their lovers to "give me what I need" is immediately satisfying. Like their recent offerings, it's a style that has transformed them from cheesy boyband to tough manband".[4] The Daily Star gave the single a positive review stating that "The boys haven't strayed away from the crunching electro template they employed on Progress, which means another mean, moody stadium shaker [which will] sound ace booming from footy grounds on their upcoming Progress Tour."[5]

Music video

The Music video of the single was officially announced through the Take That official website on 27 May 2011 and debuted the same day at 4pm GMT. Directed by AlexandLiane, the video shows the members of the band performing the song as a set of highly choreographed dancers parade around them. The video focuses on each of the members during different parts of the video as they sing from light emitting microphone stands as the picture flickers in and out of recognition. Take That also released an alternate version of the music video which features various clips of X-Men: First Class interspersing with clips of Take That performing the song.[6]

Track listing

  1. "Love Love" – 3:42
  1. "Love Love" – 3:42
  2. "Love Love" (X-Men Version) – 3:37

Promotion

The group performed the song live for the first time National Movie Awards on 11 May 2011, which was held at Wembley Arena and broadcast live on ITV1.[8] It was also performed as part of their Progress Live Tour in which the members of Take That performed the song whilst standing on a 60ft mechanical man as it moves through the crowd and into the centre of the stadium.

Charts

Chart (2011) Peak
position
Ireland (IRMA)[9] 27
Scotland (The Official Charts Company)[10] 15
Slovakia (IFPI)[11] 97
South Korea (South Korea Gaon Chart)[12] 82
UK Singles (The Official Charts Company)[13] 15
UK Download (The Official Charts Company)[14] 14

References